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\u201cDistraction is not a technology problem or a moral failing. The vast majority of distraction is simply that you have not learned the skill of dealing with discomfort. Master internal triggers, or they will become your master.\u201d\nNir Eyal is a best-selling author and instructor working at the intersection of psychology, technology, and business. In a research-driven conversation about his latest book \u201cINDISTRACTABLE - How to Control Your Attention and Choose Your Life,\u201d we learn about what really drives distraction \u2014 which is less about flashy external stimuli, and more about our own internal discomfort. The good news is, it\u2019s not out of reach, by better understanding our internal triggers - it just might be possible to get back to a focus that feels so far gone. The good news is, It's not out of reach, and Nir shares some great tips to get started.\xa0\nIndistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books by The Globe and Mail and Amazon, and among the Best Personal Development Books of the Year by Audible. Nir is also the author of \u201cHooked: How to Build Habit-Forming Products\u201d \u2014 his books have resonated with readers worldwide, selling over 1 million copies in over 30 languages.\xa0\nNir\u2019s writing and work has been featured in The New York Times, Bloomberg Businessweek, The Harvard Business Review, The M.I.T. Technology Review, Time Magazine, Psychology Today. Nir co-founded and sold two tech companies since 2003, and invests in habit-forming products that improve users\u2019 lives including Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot!, Canva, Homelight, Product Hunt, Marco Polo, Byte Foods, FocusMate, Dynamicare, Wise App, and Sunnyside. Nir previously taught in the Business and Design schools at Stanford University, and Nir attended The Stanford Graduate School of Business and Emory University.\n\nThis is an episode from friend-of-the-pod Sharad Lal's podcast \u201cHOW TO LIVE\u201d - for lots more great conversations with Sharad and thought leaders, subscribe to How To Live wherever you get your favorite podcasts, or visit howtolive.life\xa0\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices