Modern Mindset 023 - Desislava Dobreva the Psychology of Branding

Published: April 20, 2020, 5 a.m.

Adam Cox is joined by branding expert Desislava Dobreva, also known as \u201cThe Branding Queen\u201d. Des discusses exactly what branding is \u2013 and what it isn\u2019t. They talk about why brands are so important, and how smaller companies and sole traders can use the principles of branding to build and establish a brand that is effective. Des offers some tips, and advises of the key pitfalls to avoid.\xa0

https://desdobreva.com/