BROADCASTS.com

Weather sits at the sweet spot between content and commerce. But it’s also information app companies and marketers can harness to deliver what users want in a way that is both timely and valuable. Our host Peggy Anne Salz catches up with Trish Mikita, VP Digital Media Strategy at AccuWeather, a weather information and digital media provider, to discuss the company’s focus on platforms and partnerships that deliver accurate weather content and data in the proper context at the appropriate moment. They also explore AccuWeather’s broader mission to make weather data, and its mobile app, genuinely helpful and useful—and the learnings along the way every app marketer should know.