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Timehop is perhaps best known as a nostalgia app that aggregates users’ photos and memories to make every day a “Throwback Thursday.” But that’s about to change as the company takes the wraps off Nimbus, a home-grown, in-house ad server and header-bidding solution that cuts out app-bloating SDKs and boost revenues. Our host and Chief Content Officer Peggy Anne Salz catches up with David Leviev, VP - Programmatic Product Development at Timehop, to talk about the tough journey and the smart decision to move from clunky waterfalls to lucrative in-app header bidding to monetize it. David also shares how having an ad server allows publishers to control their app destiny and reveals Timehop’s plans to set up Private Marketplaces (PMPs) with brands and trade desks, giving them priority access to advertise with users.