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App developers are waking up to the opportunities around their user data at the same time mobile advertising models are evolving and expanding to offer app publishers new ways to monetize their unique view of the consumer based on what they do with and within mobile apps. Our host Peggy Anne Salz catches up with Elliott Easterling, CEO and founder of Twine Data, to discuss how his company is opening doors and opportunities for publishers to bring their data to market. Elliot also talks about the differences between “clean” and “dirty” data, and best practices to ensure you create value, not problems, for your business ecosystem.