Podcasts Technology Mobile Growth Podcast Pixel Federation Leads The Charge To Triple Revenues—And Here’s How

Pixel Federation Leads The Charge To Triple Revenues—And Here’s How

Published: July 19, 2018, 3 p.m.

Long story short, Pixel Federation—a Slovak games development studio best known for developing many of the games on Facebook, such as Train Station and Diggy’s Adventure—came up with a winning formula to triple daily active users and monthly revenues. The lesson: Your game doesn’t have to be a major hit to be massively profitable. Our host Peggy Anne Salz catches up with Matej Lancaric, Head of Mobile Marketing at Pixel Federation, to get the inside track on the strategies, tactics and—above all—analytics the company used to scale so far so fast. Matej shares tips and tricks to help you model and predict LTV—and shares his plans for TV advertising to dial up growth.