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Called "the pot farm game made by fans, for fans," Hempire Games, developed by LBC Studios, proves that it pays to pair a fun and story-driven strategy game with efforts to cement a sense of community. Even better if you break with stereotypes about your audience and the marketing mix that will activate and motivate them to build a cannabis empire. Our host Peggy Anne Salz catches up with Kevan O'Brien, UA manager at LBC Studios, to discuss how platforms, such as Snapchat and Facebook, and approaches, such as influencer marketing and burst campaigns, have allowed the game to chalk up 4+million in record time.