Emerging Monetization Trends in Gaming with Zynga's Ben Webley

Published: April 8, 2017, 10:52 p.m.

What ad formats are best for engaging gamers and users? In this episode, Dave Westin, President of Mobile Growth Fellowship, interviews Ben Webley, SVP of Ad Monetization & Business Operations at Zynga, on emerging ad format trends, important KPIs to consider, and best practices for app monetization.