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B-wom knows what it takes to get our attention—and our trust. The e-health app designed from the ground up to empower women--giving them greater, personalized control over their health and allowing them to track their wellbeing—has gained recognition as an innovative startup and a top-rated app. Our host Peggy Anne Salz catches up with Marta Ros Urrutia, Product and Growth Manager at B-wom, to discuss how the company uses compelling content, social media marketing and data insights to make its app an essential part of users’ daily lives. This customer connection is paying dividends, allowing the app to pursue a subscription model, target new audiences and stay fresh, edgy and intimate.