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Jelly has been implementing some more analytics in GIFwrapped over the last few weeks, so he and Ben take a look at the various aspects of tracking your user\u2019s behaviours.\n\nTracking your users has obvious privacy implications, and it\u2019s not just Apple enforcing them. Australia\u2019s privacy laws require that you don\u2019t capture information that could reasonably identify someone.\n\nWith that in mind, analytics are extremely useful for learning how people use your app, and using this knowledge to try and improve it. Jelly explains a little about what he\u2019s been starting to track and why he thinks it\u2019s useful.\n\nWith the why and what out of the way, they begin talking about the how: discussing a handful of analytics services, including Apple\u2019s Testflight, Answers, Google Analytics and Snowplow. The two examine the pros and cons of each service, discussing the core features and their experiences with each.