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This year CHI hosted a workshop on ethnography. For UX researchers, this type of observation based study can be invaluable when trying to understand the way different groups think, feel, and behave. Sarah Garcia, who hosted this year\u2019s workshop, sat down to tell us a bit more about it. She\u2019s spent over 10 years at UE Group doing UX research for some of the world\u2019s largest companies.