Mediatwits #77 Ad Deluge Coming @Twitter ; Lessons from the Boston Manhunt

Published: April 26, 2013, 6:39 p.m.

There's a lot of business to attend to on this week's podcast. First, the business of microblogging grows up, with Twitter inking a massive ad deal with Starcom Mediavest Group worth "hundreds of millions of dollars," according to FT's Emily Steel. Steel broke the big story and will be joining us as a special guest; she is the media and marketing correspondent for the Financial Times and previously was a top reporter and social media editor at the Wall Street Journal. We'll also look back at the Boston manhunt and how it changed the way we will follow breaking news in the future -- for the good or bad? And the New York Times is in the business news for differing reasons: 1) a new plan to offer tiered pricing for tiers of content; and 2) a scathing Politico article about the tough leadership style of top editor Jill Abramson. We will obviously be taking care of business on this show.