MediaTwits 137: What’s the Long-Term Business Model for Long-Form Journalism?

Published: Nov. 14, 2014, 1:08 a.m.

Long-form journalism is seeing something of a resurgence on the web. While many people believe digital media has pushed people toward short, bite-sized listicles, deeper stories continue to resonate when they hit the right audience. Plus, online publications such as Atavist, The Verge and even BuzzFeed regularly publish long-form pieces. Now we have another long-form effort to consider: Jill Abramson, the former executive editor of the New York Times, revealed in October that she and veteran journalist Steven Brill are working on a long-form startup, which would pay authors $100,000 for their stories. Since then a few details have come to light. The subscription-based service would publish one article each month and charge $2.99 per month. But in light of the restructuring at startup Byliner and the dissolution of app-based The Magazine some are wondering if this startup can actually succeed. What is the future of long-form journalism online? What is the best business model? We’ll discuss that on this week’s podcast with guests Glenn Fleishmann, editor and publisher of The Magazine; Joanna Weiss, columnist for the Boston Globe; along with regulars Andrew Lih from American University and Alex Leo from Newsweek. PBS MediaShift’s Mark Glaser will be hosting. Fannie Cohen and Jefferson Yen will be producing.