Mediatwits #132: How Pinterest Drives Digital Traffic, Sales

Published: Oct. 2, 2014, 8:25 p.m.

We’ve known for some time that the visual social network Pinterest has a knack for driving traffic to certain online glossy pubs. But now we’re learning just how influential Pinterest is in referral traffic and even e-commerce, just as the giant network starts selling Promoted Pins and a self-service version for smaller businesses. And with its catalogue of over 30 billion unique pins, Pinterest is rivaling Google and Bing as the go-to image search, and even rolled out its improved Guided Search earlier this year. On this week’s episode of the Mediatwits podcast, we'll be discussing how marketers, retailers and media publications are using Pinterest to engage audiences. We’ll be joined by Christine Haughney from New York Times, Bob Gilbreath of Pinterest marketing firm Ahalogy, and Kate Lewis, who is VP of content operations for Hearst Publications. We’ll also have regular Mediatwit Andrew Lih from American University and host Mark Glaser from PBS MediaShift, along with Fannie Cohen producing. The Mediatwits podcast is hosted and sponsored by NextSpace and NextKids Potrero Hill in San Francisco, where they offer coworking space and adjacent day-care for infants and toddlers. Learn more about their pioneering program at: bit.ly/nextspaceph You can learn more about NextSpace co-working spaces around the country at nextspace.us