BROADCASTS.com

The TV ad market is still a $78 billion dollar industry, and the amount of ad dollars it commands has grown every year since 2009. But the growth of that spending is shrinking year-over-year, leaving some wondering if ad money is finally flowing away from TV and onto the internet. The sale price for a prime-time TV spot has declined since a high point in 2009, when the average price was $8,900 for a 30 second commercial. Last year, the price to buy ad space at the same time was down to $7,800. Digital media players think this is their year to attract big money and even more viewers to their devices. They've shown their confidence each year with their version of the TV Upfonts, the Digital NewFronts, where they are using the same playbook to attract and dazzle ad buyers by previewing their new and renewed programming. This week on the podcast we’ll discuss the NewFronts and find out how much Madison Avenue is buying into digital and online video. Special guests Dawn Chmielewski of Re/code and Jeanine Poggi from AdAge will join regulars Andrew Lih of American University, Fannie Cohen of PBS MediaShift and host Mark Glaser.