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Digital Media Brief: Is Snapchat A Walled Garden For Content
On this week's Digital Media Brief, we examine Snapchat's new Discover feature. We'll try to answer why brands are partnering with the chat app with guests: Bridget Carey, senior editor of video at CNET; and Natalie Jarvey, the Hollywood Reporter’s digital media reporter; Andrew Lih of American University and Alex Leo, head of audience development at Yahoo.