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Digital Media Brief February 16, 2018
In the news this week, the Winter Olympics have seen lower TV ratings as expected, but NBC has made a big push into live-streaming and digital platforms to keep young people involved. Facebook said it would support publishers’ paywalls in its mobile app for the first time, and let them keep 100% of revenues. Will it turn around Facebook’s bad rap after its algorithm change? Apple News is bringing huge traffic to some publishers but is still struggling to drive ad revenues for them.