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Buzzfeed has shown you can fund a company purely through native advertising. But when they deleted a post criticizing Dove, last week, people wondered if they had gotten too cosy with advertisers. The American Society of Magazine Editors just released new guidelines on native advertising and their message is clear: if sponsored content can be mistaken for editorial content than something is wrong. We’ll be joined this week by Benjamin Mullin, staff writer at Poynter; Michael Sebastian, media reporter for Ad Age; and Alex Leo, head of audience development at Yahoo. Mediatwits regular Andrew Lih of American University will guest host and Jefferson Yen will be producing.