Digital Media Brief Ad Bots and Fake Traffic

Published: Oct. 2, 2015, 7:07 a.m.

What can advertisers and publishers do to help combat ad fraud? We’ll ask our guests Ben Elgin, investigative reporter at Bloomberg Businessweek; and Lisa Kerr, senior vice president of market development for Digital Content Next. MediaShift’s Mark Glaser will host, with Jefferson Yen producing.