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#203: BuzzFeed Splits In Two; Vice & Disney?; Duke’s Bill Adair on Fact-Checking
In the news this week, BuzzFeed is splitting into two divisions, news, and entertainment, with lots of video in both. Google will be punishing mobile websites that use pop-up ads. And Spotify is trying to negotiate long-term deals with major labels ahead of its IPO next year. We’ll talk to Politico Media’s Joe Pompeo about a potential Disney and Vice tie-up. Our Metric of the Week is conversion rate, and Mark speaks with Duke’s Bill Adair to discuss the rise in fact-checking operations around the world. All on this week’s MediaShift Podcast!