Jeff Abella on fostering a sustainble agroeconomy in Cameroon

Published: Feb. 9, 2020, 8:41 p.m.

A conversation with Jeff Abella.\n\nAfter a decade of building up sustainable farming, ethical trade, and community development in Africa, Jeff Abella\u2014and his partner, Ishan\u2014founded MOKA farms in Cameroon, and thusly\u2014 MOKA Origins, a bean-to-bar/bag chocolate and coffee that inspires ""real social change"". Jeff is here to explain\u2014well, first and foremost, what \u201cbean-to-bar\u201d is, the challenges and unique rewards of building MOKA Farms up in Cameroon, and how it feels to have been *fair trade* before fair trade was cool.