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In this episode Heather interviews\xa0Krisitin Juel, founder of Juel Concepts, an incubator and music marketing/management firm for emerging artists.\xa0\n\nTune-in to hear their conversation on:\n"Revealing something unique and unexpected." - Kristin's journey from the advertising world to starting up Juel Concepts, an incubator and music marketing/management firm.\n"You can call it hustle, I call it proactive." - Kristin's approach to doing business and moving the needle for her clients.\n"We all need to be a litmus test for what feels right." - Taking an authenticity focused approach to building brands for musicians.\n"Understanding music and tech and where the brand fits." - How the pandemic has effected the music industry and using this time to deconstruct and reconstruct and building the Uncut Juels community.\n"Why didn't someone give this to me earlier?" - How the book The Great Work of Your Life sparked Kristin to pursue her passion.