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A note from the producer: Please be sure to turn off your Alexa listening device while enjoying this episode, unless you would like Tide laundry detergent or 1,400 candy bars added to your shopping cart. \nEpisode 44 of the Mavens Do It Better Podcast features Mark Fidelman, author, podcast host, speaker, influencer, CEO and Founder of Fanatics Media. Mark is an epic marketer and expert on AI, chatbots and Blockchain. He has led and spearheaded some of the industry\u2019s most recognizable marketing campaigns across digital,\u202fe-commerce, mobile, and experiential for global companies. \nMark and Heather caught up virtually in Los Angeles, CA. \nListen in as Mark and Heather talk about: \nThe early days of AI and chatbots in marketing and sales being a new way for businesses to share their stories, their message, and break through the noise in the marketplace. \nThe launch of his new upcoming podcast called AI Marketing, which will solely focus on bringing AI into a company\u2019s sales and marketing processes through his experience and interviews with others on the topic. \nA discussion on how to build, produce and run a podcast \u2013 sharing stories on the how-to behind the scenes. \nHis beginnings in technology writing and how his college experience inspired him to practice his craft and start a blog in the late 90\u2019s, leading him to writing weekly for Forbes.com and to write his excellent book, Socialized!: How the Most Successful Businesses Harness the Power of Social. Published in 2012, it remains relevant as a blueprint for corporations to successfully transform into\u202fsocial\u202fbusiness enterprises, shifting the focus from computers and tools\u202fto\u202fdeveloping skills and attitudes around social technologies.