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Why an Online Marketplace Initially Said 'No' to Fitbit
Jules Pieri, author of How We Make Stuff Now and CEO of The Grommet (a site that launched SodaStream, Bananagrams, Swell water bottles, and more), talks about what developers should think about when prototyping new products. Read more: https://mackinstitute.wharton.upenn.edu/2019/fitbit-jules-pieri/
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