Podcasts Other Mastering Innovation When Two Brands Compete, It’s Customer Experience that Tips the Scale

When Two Brands Compete, It’s Customer Experience that Tips the Scale

Published: Aug. 23, 2018, 3:46 p.m.

Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce and author of “Growth IQ,” discusses the importance of great customer experience in any successful business. Read more: https://mackinstitute.wharton.upenn.edu/2018/customer-experience-tiffani-bova/

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