Podcasts Other Mastering Innovation Using Data to Achieve A Powerful Brand

Using Data to Achieve A Powerful Brand

Published: May 3, 2018, 5:46 a.m.

Allen Adamson, author of “Shift Ahead,” shares how to create a powerful brand to stay relevant to consumers whose attention is continually divided. Read more: https://mackinstitute.wharton.upenn.edu/2018/brand-allen-adamson/

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