Podcasts Other Mastering Innovation Product Integration Is Putting Brands Where Customers Can See Them

Product Integration Is Putting Brands Where Customers Can See Them

Published: July 12, 2018, 9:37 p.m.

Gary Shenk, Founder and Executive Chairman at Branded Entertainment Network (BEN), explains how advertising is evolving in this era of ad-free streaming services. Read more: https://mackinstitute.wharton.upenn.edu/2018/product-integration-gary-shenk/

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