Podcasts Other Mastering Innovation How Spotify's Data Shapes Strategy for Connecting Brands and 'Savvy Consumers'

How Spotify's Data Shapes Strategy for Connecting Brands and 'Savvy Consumers'

Published: July 25, 2019, 3:36 p.m.

Khartoon Weiss, global head of verticals at Spotify, discusses how user behavior on the streaming platform informs the way brand partners target their listeners. Read more: https://mackinstitute.wharton.upenn.edu/2019/spotify-khartoon-weiss/

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