Podcasts Technology MarketScale Technology Marketing from the Palm of your Hand with Beibei Dong, Associate Professor of Marketing at Lehigh University

Marketing from the Palm of your Hand with Beibei Dong, Associate Professor of Marketing at Lehigh University

Published: Sept. 28, 2018, 4:23 p.m.

Traditional marketing gives consumers a look into a company\u2019s identity. On today's podcast, we were joined by Beibei Dong, Associate Professor of Marketing at Lehigh University. She spoke on the changes that smart technology is bringing to marketing...