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In this episode, Neil and Eric talk about Twitter's bold rebranding as "X," a move that resulted in a reported $4-20B loss in brand value. They delve into the reasons behind this decision and the potential implications it holds for the platform's future.

TIME-STAMPED SHOW NOTES:

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• \n[00:00] - What Neil Patel thinks about Elon Musk\u2019s decision to rebrand Twitter
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• \n[02:00] - This will be the biggest redirect project in SEO
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• \n[03:40] - What does Twitter's CEO, Linda Yaccarino, think about this rebrand?
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• \n[04:37] - Why Eric Siu and Neil Patel think rebranding is unnecessary
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Connect with Us:\xa0

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• \nSingle Grain << Eric's ad agency
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• \nNP Digital << Neil's ad agency
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• \nTwitter @neilpatel\xa0\n
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• Twitter @ericosiu
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