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In episode #2637, We discuss the importance of smart prioritization and warm leads in sales development. We emphasize the need for sales representatives to be more thoughtful and personalized in their outreach, rather than blasting a large number of people with generic messages. We also discuss the changes in email marketing and the need for businesses to adapt to new platforms and algorithms. We highlight the importance of taking an omnichannel approach to marketing to avoid being dependent on a single platform.

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Check out more of Eric\u2019s content (Leveling UP YT) and Neil\u2019s videos (Neil Patel YT)\xa0

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TIME-STAMPED SHOW NOTES:

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• (00:00) Today\u2019s topic: This Is The Largest Opportunity & Biggest Miss When It Comes To Leads
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• (00:53) Importance of prioritizing warm leads and engaging with them first
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• (01:32) Example of a successful cold email that referenced a LinkedIn engagement
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• (02:12) Discussion about changes in Google and Yahoo that affect mass emailing
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• (03:00) Need to adapt marketing strategies and take an omnichannel approach
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• (04:09) Sales representatives need to be more thoughtful and personalized in their approach
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• (04:36) Platforms make changes to optimize user experience
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• (05:06) Introduction to the AI tool Gong for lead engagement and account-based marketing
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• (06:01) That\u2019s it for today! Don\u2019t forget to rate, review, and subscribe!
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Go to https://www.marketingschool.io to learn more!

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Links Mentioned in Today\u2019s Episode:

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• Gong - Revenue Intelligence Platform
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Leave Some Feedback:

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• What should we talk about next?\xa0Please let us know in the comments below
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• Did you enjoy this episode?\xa0If so, please leave a short review.
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Connect with Us:\xa0

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• Single Grain << Eric\u2019s ad agency
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• NP Digital << Neil\u2019s ad agency
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• X @neilpatel\xa0
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• X @ericosiu
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