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In episode #2638, We discuss the concept of performance marketing and whether it should be considered an investment. We reference a podcast with Airbnb CEO Brian Chesky, who decided to temporarily stop performance marketing and focus on building a great product. While performance marketing may not be a long-term investment, it can still be a profitable strategy if it generates a positive return on investment. The key takeaway is to diversify marketing efforts and take advantage of profitable opportunities, regardless of whether they are considered investments or not.

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Check out more of Eric\u2019s content (Leveling UP YT) and Neil\u2019s videos (Neil Patel YT)\xa0

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TIME-STAMPED SHOW NOTES:

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• (00:00) Today\u2019s topic: Performance marketing is NOT an investment. THIS is.
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• (00:53) Discussion on Airbnb CEO's decision to stop performance marketing
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• (01:13) Paid ads are not considered an investment for most businesses
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• (02:48) All businesses are arbitrages
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• (03:49) Paid ads can still benefit a business even after stopping
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• (04:12) Diversifying marketing channels is crucial
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• (05:03) Holding both mindsets: paid ads aren't long-term, but still an arbitrage
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• (05:16) That\u2019s it for today! Don\u2019t forget to rate, review, and subscribe!
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Go to https://www.marketingschool.io to learn more!

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Links Mentioned in Today\u2019s Episode:

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• Brian Chesky\u2019s Interview
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Leave Some Feedback:

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• What should we talk about next?\xa0Please let us know in the comments below
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• Did you enjoy this episode?\xa0If so, please leave a short review.
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Connect with Us:\xa0

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• Single Grain << Eric\u2019s ad agency
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• NP Digital << Neil\u2019s ad agency
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• X @neilpatel\xa0
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• X @ericosiu
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