When The Brand is Stronger Than the Business

Published: May 9, 2017, 5:54 p.m.

Wayfair soars on a smaller-than-expected loss. Marriott hits an all-time high. And Pandora continues to struggle. Jason Moser analyzes those companies and Coach\u2019s decision to buy Kate Spade for $2.4 billion as we discuss what happens when a company\u2019s brand is stronger than its actual business.

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