Podcasts Business Management MANAGEMENT SECRETS 3 SPLIT TESTING EMAILS

SPLIT TESTING EMAILS

Published: Dec. 20, 2021, 10:38 a.m.

b'Email split testing means testing the original version of your email (the control) against another version (the variation, or variant) where you have changed a single element, like an email subject line, a call to action (CTA) button, or a part of the design. As we said, split testing means changing just one element.'