Ep #266: MVP: Creating Urgency to Buy in Your Business

Published: Jan. 31, 2024, 6 a.m.

Most of the selling advice we receive says that we should create urgency and and give limited availability for future potential clients. While urgency does create a reason to buy, it isn\u2019t\xa0essential in your sales process.

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In this episode, I show you the problem with believing that using urgency is the only way to get your future clients to buy from you, and some other ways you can encourage them to work with you. Learn why so many people are still using urgency as a sales tactic, the problem with doing so, and 3 great questions to think about when it comes to using this tactic.

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