Podcasts Culture Maharani Talks E28: Upasana Makati - A magazine for the blind

E28: Upasana Makati - A magazine for the blind

Published: Jan. 11, 2021, 11:38 a.m.

When we want to catch up on news, there are countless sources at our disposal. But what about those who\u2019re visually impaired? India is home to over 20% of the world\u2019s blind population, yet other than the radio, there are no newspapers or magazines that can inform them about current affairs. \xa0

It\u2019s this troubling thought that made Upasana Makati launch White Print, India\u2019s first lifestyle magazine in Braille, in May 2013.

White Print became such a novel\xa0 innovation that companies such as Coco Cola, Raymond, Tata Group, Mahindra \u20b9 Mahindra and others learnt how to advertise in Braille. For her remarkable feat, Upasana was presented\xa0the\xa0First Lady Award by the Women & Child Development Ministry of India (2018),\xa0and made it to\xa0Fortune India 40 Under 40\xa0and Forbes India 30 Under 30\xa0lists.

For more information about White Print, check out www.whiteprint.in

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