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We no longer log off social media like in the early days. It's available literally at our fingertips. And that's exactly how the social media companies would want it. But to what end? How is it changing us in ways we don't notice? Where is it headed? In this two part series, these are some of the points I discuss with Jag Sharma.

Jag Sharma has over a decade of experience driving social media campaigns in industries such as FMCG, luxury goods, automobile and finance among others and for companies like Nissan, HSBC and Mondelez. His passion is social media and he also hosts a podcast Society 4.0 where he talks about this very phenomenon.

Highlights:

\u2022 What got him interested in social media? [6:03]
\u2022 Driving social media campaigns for corporates vs. influencers [18:30]
\u2022 Why we're stuck in measuring social media success with followers and likes [27:07]
\u2022 How is social media being used for the 2020 US Presidential election [33:06]

This interview was recorded prior to the 2020 US Presidential election results.\xa0

You can reach Jag Sharma on LinkedIn @JagSharma and on Instagram at www.instagram.com/jagsharma. Check out his podcast Society 4.0 on Spotify and Apple Podcasts.

You can check out the Maharani Talks on Instagram at www.instagram.com/maharanitalks

MUSIC: Lights by Sappheiros https://soundcloud.com/sappheirosmusic