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091: Osobowosc marki
Jak wywa\u017cy\u0107 w wizerunku firmy powag\u0119 i luz? Pytanie zadane przez jednego z naszych s\u0142uchaczy sk\u0142oni\u0142o nas do rozwa\u017ca\u0144 na temat osobowo\u015bci marki. Kiedy op\u0142aca si\u0119 by\u0107 powa\u017cnym? Kiedy \u017cartowa\u0107? Pi\u0119\u0107 cech osobowo\u015bci marki.