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084: Jak dbac o doswiadczenie klienta?
Odcinek, w kt\xf3rym odpowiadamy na pytanie jednego ze s\u0142uchaczy: jak dba\u0107 o do\u015bwiadczenie klienta? Jak je budowa\u0107 w ma\u0142ej (i nie tylko) firmie? Oczywi\u015bcie mamy przyk\u0142ady i konkretne elementy, kt\xf3re mo\u017cna poprawi\u0107.
Ksi\u0105\u017cki, kt\xf3re omawiamy
Joan Magretta,\xa0Zrozumie\u0107 Michaela Portera\xa0(o Porterze w og\xf3le b\u0119dzie nast\u0119pny odcinek)
Paul Bloom,\xa0Just Babies\xa0(o \u017ar\xf3d\u0142ach dobra i z\u0142a, mn\xf3stwo \u201etest\xf3w tramwajowych\u201d)
W og\xf3le to je\u015bli s\u0142uchacie podcastu, wcale nie pogniewamy si\u0119 za dobr\u0105 recenzj\u0119 w iTunes \u2013 tu masz\xa0link do iTunes.