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062: Webwriting jak pisac teksty do internetu
Wed\u0142ug bada\u0144 Nielsena niemal 80% internaut\xf3w nie czyta tekst\xf3w na stronach internetowych. Skanuj\u0105 je jedynie w poszukiwaniu kluczowych informacji, odpuszczaj\u0105c sobie g\u0142\u0119bsz\u0105 lektur\u0119. Jak pisa\u0107 dla tych ludzi? O tym w dzisiejszym odcinku.