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So, let\u2019s talk about the reasons why your doctor struggles to sell you the promise of better health\u2026

Have you ever wondered why no matter what your doctor says, it doesn\u2019t seem to stick and just goes in one ear and out the other? It\u2019s not that they lack knowledge or expertise. For some reason, though, they really can\u2019t seem to persuade you to do what they\u2019re saying.

Truth is, while doctors are trained to diagnose and treat, we\u2019re not taught how to motivate patients to take charge of their health\u2014a concern that\u2019s been overlooked for far too long; a problem that the system has yet to fix.

But if we don\u2019t do something, it could lead to a growing disconnect, resulting in poorer health outcomes among many others.

That\u2019s why in this episode, we\u2019ll uncover the reasons for this struggle and discuss how salesmanship and coaching enhance doctor-patient relationships and pave the way for better outcomes in health.

Whether you\u2019re a healthcare professional or a patient, join us in yet another episode of Medicine Mondays and learn how we can make a difference. After all, transforming healthcare starts with changing how we communicate and connect.

Why you need to check this episode:

- Learn how training gaps affect a doctor\u2019s skills in persuading patients to make healthy choices;
- Understand why a patient needs a coach in their physician, hence the need for doctors to be great coaches as well; and
- Discover tips you can use (if you\u2019re a physician) to sell your patients on being healthy.

\u201cPatients need a coach in their physician.\u201d \u2013 Dr. Berry Pierre

Notable Quotes:

\u201cAfter about a decade of experience, I\u2019ve realized that the reason why some doctors are able to get results where others just aren\u2019t is that some doctors are much better at selling the aspect of being healthy than you are at the need to buy being healthy.\u201d \u2013 Dr. Berry Pierre

\u201cYou need to understand that your patients need a coach in their physician\u2026because they need someone who will walk them down the path, explain [to] them what needs to be explained, [and] not necessarily be constrained by any time-related issues of why I can\u2019t go into detail the way I need to go into detail.\u201d \u2013 Dr. Berry Pierre

\u201cDoctors could be great doctors, but if they\u2019re not great coaches, guess what? They\u2019re going to have a hard time selling you their service, they\u2019re going to have a hard time selling you your health, [and] they\u2019re going to have a hard time selling you your health outcomes.\u201d \u2013 Dr. Berry Pierre

\u201cMajority of doctors, especially the good ones, don\u2019t really need 15 minutes to diagnose and treat. What they need is about 15 minutes to diagnose, treat, and then educate.\u201d \u2013 Dr. Berry Pierre

\u201cIf they have zero questions and they have zero objections, then they\u2019re going to follow what they need to follow.\u201d \u2013 Dr. Berry Pierre

Mentions:

• Should You Fire Your Doctor
• Why Your Doctor Needs to be Your Health Coach
• Dr. Berry Pierre\u2019s website

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