Podcasts Technology Low Code Ninjas Santa loves low code: why this holiday is make-it-or-break-it time for retailers

Santa loves low code: why this holiday is make-it-or-break-it time for retailers

Published: Oct. 21, 2020, 11:13 p.m.

Every year, Christmas is critical for retailers. But maybe more than ever before \u2026 this year, it\u2019s literally life or death. This year\u2019s holiday shopping season is literally off the charts. We\u2019ve had 5 years of e-commerce growth in just months of COVID-19, and consumer behavior has shifted from in-store to digital.

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That consumer behavior shift means that retailers need to be digital first. That\u2019s e-commerce, sure, but it\u2019s especially mobile commerce. And it means brands need to get ready quickly, which only low-code development can enable.

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To dive in, we're joined by Sunil Rao, who is the Global Head, Consumer Goods Go-To-Market at Salesforce.