Txt2Stop: Text Messaging Doubled Smoking Quit Rates

Published: July 7, 2011, 2:35 p.m.

b'Smokers were twice as likely to succeed when they tried to stop smoking if they received supportive text messages while they were trying \\u2014 that was in a randomised controlled trial with 5 000 volunteer quitters undertaken by scientists in London and Auckland. Dr Caroline Free of the London School of Hygiene and Tropical Medicine told Peter Goodwin about her group\\u2019s txt2stop study.'