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Mike feels that apps can create self awareness and lead to more collaborative and productive relationship between patients and doctors. Formerly a Creative Director at Frog Design and Fjord, two of the world’s most renowned design agencies, he is one of the creative minds behind Clue, the number one cycle tracking app in the US. Clue, which has been covered by The New York Times, Wired and Vogue, is a unique fertility tracking app that is confident, scientific - and not pink. In his presentation at Lift, Mike will share his experience from 15+ years in qualitative research and prototype development both on stage and in in-depth conversations following his presentation.