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Camille Hearst is Head of Fan Monetization at Spotify, where she finds new ways for fans to connect and for artists to monetize. Previously she was Head of Product for Creators at Patreon, Product Marketing Manager at YouTube, the second Product Manager at iTunes, and VP of Product at Hailo. She also co-founded a company called Kit, which was acquired by Patreon in 2018. In today\u2019s podcast, we discuss:

\u2022 Advice on building a successful career as a creator

\u2022 Her take on the future of the creator economy

\u2022 The best and worst parts of building products for music artists

\u2022 What Apple product teams do differently

\u2022 The story of meeting Steve Jobs

\u2022 Advice for founders going through acquisitions

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Find the full transcript at: https://www.lennysnewsletter.com/p/monetizing-passions-scaling-marketplaces

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Where to find Camille Hearst:

\u2022 Twitter/X: https://twitter.com/camillionz

\u2022 LinkedIn: https://www.linkedin.com/in/chearst/

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Where to find Lenny:

\u2022 Newsletter: https://www.lennysnewsletter.com

\u2022 Twitter/X: https://twitter.com/lennysan

\u2022 LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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In this episode, we cover:

(00:00) Camille\u2019s background

(04:24) Camille\u2019s role as Head of Fan Monetization at Spotify

(07:40) The best and worst parts of working with artists

(14:15) Trends in the content creation world

(19:29) Advice on building a successful career as a creator

(21:32) The importance of content curators

(22:30) Camille\u2019s startup, Kit\xa0

(24:49) Advice on selling your startup

(28:28) The supply side of marketplaces

(34:37) How Camille became the second PM at iTunes\xa0

(35:43) The story of meeting Steve Jobs

(43:01) Apple\u2019s style of product management

(45:54) Opportunities on the platform side of content creation

(48:34) Camille\u2019s early years growing up in a creative tech family

(53:45) Favorite frameworks

(52:32) Lightning round

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Referenced:

\u2022 Adam Fishman on Lenny\u2019s Podcast: https://www.lennyspodcast.com/how-to-build-a-high-performing-growth-team-adam-fishman-patreon-lyft-imperfect-foods/

\u2022 The Federal Reserve says Taylor Swift\u2019s Eras Tour boosted the economy. One market research firm estimates she could add $5 billion: https://www.cbsnews.com/news/taylor-swift-eras-tour-boosted-economy-tourism-federal-reserve-how-much-money-made/

\u2022 Yelp coins the \u201cBeyonc\xe9 bump\u201d for the economic halo created by the pop star\u2019s Renaissance Tour: https://fortune.com/2023/07/19/beyonce-renaissance-tour-economic-impact/

\u2022 Lenny Bot: https://www.lennybot.com/

\u2022 YouTube streamer faces riot charge after Union Square Park erupts in chaos: https://www.nytimes.com/2023/08/04/nyregion/union-square-kai-cenat-twitch-giveaway.html

\u2022 Michelle Phan on YouTube: https://www.youtube.com/MICHELLEPHA

\u2022 Rover: https://www.rover.com/

\u2022 Airbnb\u2019s product management shift: the view from product leaders: https://www.mindtheproduct.com/airbnbs-product-management-shift-the-viewpoint-of-product-leaders/#

\u2022 Hiroki Asai on LinkedIn: https://www.linkedin.com/in/hiroki-asai-a44137110/

\u2022 The Really Good Podcast: https://podcasts.apple.com/us/podcast/the-really-good-podcast/id1697794816

\u2022 Nichiren Buddhism: https://www.bbc.co.uk/religion/religions/buddhism/subdivisions/nichiren_1.shtml

\u2022 What\u2019s Love Got to Do with It on Hulu: https://www.hulu.com/movie/whats-love-got-to-do-with-it-f996a307-ee91-4550-8829-3694f55e0189

\u2022 Marty Cagan on Lenny\u2019s Podcast: https://www.lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group/

\u2022 Why you should eat the frog first: https://asana.com/resources/eat-the-frog

\u2022 Draw the owl: https://review.firstround.com/draw-the-owl-and-other-company-values-you-didnt-know-you-should-have

\u2022 The Three-Body Problem: https://www.amazon.com/Three-Body-Problem-Cixin-Liu/dp/0765382032

\u2022 Kindred: https://www.amazon.com/Kindred-Octavia-Butler/dp/0807083690

\u2022 A Wrinkle in Time: https://www.amazon.com/Wrinkle-Time-Quintet/dp/0312367546/

\u2022 Foundation on AppleTV+: https://tv.apple.com/us/show/foundation/umc.cmc.5983fipzqbicvrve6jdfep4x3

\u2022 Battlestar Galactica on SyFy: https://www.syfy.com/battlestar-galactica

\u2022 Hijack on AppleTV+: https://tv.apple.com/us/show/hijack/umc.cmc.1dg08zn0g3zx52hs8npoj5qe3

\u2022 Shadow and Bone on Netflix: https://www.netflix.com/title/80236319

\u2022 Afrobeats playlist on Spotify: https://open.spotify.com/playlist/37i9dQZF1EQqFPe2ux3rbj

\u2022 \u201cCalm Down\u201d by Rema on Spotify: https://open.spotify.com/album/37iaWiKMa9YBbEDlw5c3Qh

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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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Lenny may be an investor in the companies discussed.