Metas Head of Product (and 29th employee) on working with Mark Zuckerberg, early growth tactics, why PMs are like conductors, and more | Naomi Gleit

Published: Oct. 27, 2024, 11:01 a.m.

Naomi Gleit is head of product at Meta, joined as employee #29, and is the longest-serving executive at Meta other than Mark Zuckerberg. She\u2019s been at the center of some of the company\u2019s most foundational products, including Facebook\u2019s early growth team. In our conversation, we discuss:

\u2022 How she originally landed at Facebook

\u2022 The evolution of Facebook\u2019s growth team and key metrics

\u2022 Lessons from working with Mark Zuckerberg

\u2022 Insights from Facebook\u2019s activation metric and retention strategies

\u2022 Leadership lessons and \u201cNaomiisms\u201d for effective product management

\u2022 Tactics for creating extreme clarity in team communication

\u2022 Advice for running effective meetings

\u2022 More

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\u2022 Pendo\u2014The only all-in-one product experience platform for any type of application

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Find the transcript and show notes at: https://www.lennysnewsletter.com/p/metas-head-of-product-naomi-gleit

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Where to find Naomi Gleit:

\u2022 Instagram: https://www.instagram.com/naomigleit

\u2022 LinkedIn: https://www.linkedin.com/in/naomi-gleit/

\u2022 Website: https://naomi.com/

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Where to find Lenny:

\u2022 Newsletter: https://www.lennysnewsletter.com

\u2022 X: https://twitter.com/lennysan

\u2022 LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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In this episode, we cover:

(00:00) Introduction to Naomi Gleit

(01:53) Naomi\u2019s journey at Meta

(06:18) Landing a job at Facebook

(10:40) Becoming a product manager

(13:40) Working as Head of Product at Meta

(14:55) Insights on working with Mark Zuckerberg

(20:04) Small Groups and \u201cdisagreeable givers\u201d

(24:28) The legendary growth team

(33:45) Activation metrics and onboarding

(43:44) Naomi\u2019s leadership and PM philosophy

(53:00) Canonical documents

(55:55) Simplifying complex projects

(01:00:33) Teen accounts: a case study

(01:06:37) Running effective meetings

(01:12:10) The importance of exercise

(01:16:36) The role of a product manager

(01:25:49) Lightning round

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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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Lenny may be an investor in the companies discussed.



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