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Chris Hutchins recently left his position as Head of New Product Strategy at Wealthfront to focus full-time on his podcast, All the Hacks. If you\u2019re thinking about starting your own podcast or are simply interested in the process, be sure to check out today\u2019s episode. We dive deep on all things podcasting: the pros and cons, how to climb the charts, and how much time you should expect to spend on each episode from start to finish. We talk in-depth about the process, from pre-production to publication, and share all of the products we use for recording, editing, and publishing. Chris also offers some important tips and tricks on how to get your first subscribers and how to market and grow your podcast, as well as some incredible money-saving hacks that you can start implementing today.

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Find the full transcript here: https://www.lennysnewsletter.com/p/launching-and-growing-a-podcast-chris

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Thank you to our wonderful sponsors for supporting this podcast:

\u2022 Notion\u2014One workspace. Every team: https://www.notion.com/lennyspod

\u2022 Vanta\u2014Automate compliance. Simplify security: https://vanta.com/lenny

\u2022 Lenny\u2019s Job Board\u2014Hire the best product people. Find the best product gigs: https://www.lennysjobs.com/talent

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Where to find Chris Hutchins:

\u2022 Twitter: https://twitter.com/hutchins

\u2022 LinkedIn: https://www.linkedin.com/in/chrishutchins/

\u2022 Website: https://chrishutchins.com/

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Where to find Lenny:

\u2022 Newsletter: https://www.lennysnewsletter.com

\u2022 Twitter: https://twitter.com/lennysan

\u2022 LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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Referenced:

\u2022 All the Hacks podcast: https://www.allthehacks.com/

\u2022 All the Hacks newsletter: https://allthehacks.com/email

\u2022 Andy Rachleff on Twitter: https://twitter.com/arachleff

\u2022 Kerri Walsh Jennings on All the Hacks: https://www.allthehacks.com/performance-psychology-kerri-walsh-jennings/

\u2022 Descript: https://www.descript.com/

\u2022 Erika Taught Me podcast: https://podcasts.apple.com/us/podcast/erika-taught-me/id1650076906

\u2022 Leigh Rowan on All the Hacks: https://www.allthehacks.com/travel-hacks-leigh-rowan/

\u2022 Kevin Kelly\u2019s \u201c1,000 True Fans\u201d: https://kk.org/thetechnium/1000-true-fans/

\u2022 Emily Oster\u2019s books: https://emilyoster.net/writing/

\u2022 Chris Hutchins on The Kevin Rose Show: https://podcast.kevinrose.com/guests/chris-hutchins/

\u2022 Nick Gray\u2019s newsletter: https://nickgray.net/signup-for-email-updates/

\u2022 The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings: https://www.amazon.com/2-Hour-Cocktail-Party-Relationships-Gatherings-ebook/dp/B0B2KW6T7J

\u2022 MrBeast on YouTube: https://www.youtube.com/channel/UCX6OQ3DkcsbYNE6H8uQQuVA

\u2022 Gary Vaynerchuk on Twitter: https://twitter.com/garyvee

\u2022 The Danny Miranda Podcast: https://podcasts.apple.com/us/podcast/the-danny-miranda-podcast/id1532160275

\u2022 Ray Dalio on Twitter: https://twitter.com/RayDalio

\u2022 Danny Miranda\u2019s newsletter on Substack: https://dannymiranda.substack.com/

\u2022 ATRX2100 mic bundle on Amazon: https://www.amazon.com/Audio-Technica-ATR2100X-USB-Microphone-Bundle-Filter/dp/B082SYHRY9/r

\u2022 Riverside: https://riverside.fm/

\u2022 Focusrite Scarlett 2i2 on Amazon: https://www.amazon.com/Focusrite-Scarlett-Audio-Interface-Tools/dp/B07QR73T66

\u2022 Sony Alpha 7C mirrorless full-frame camera on Amazon: https://www.amazon.com/Sony-Alpha-Full-Frame-Mirrorless-Camera/dp/B08HVZLQ4F

\u2022 Adobe Audition: https://www.adobe.com/products/audition.html

\u2022 Pro Tools: https://www.avid.com/pro-tools

\u2022 Podpage: https://www.podpage.com/

\u2022 Simplecast: https://www.simplecast.com/

\u2022 Chartable: https://chartable.com/

\u2022 Podstatus: https://podstatus.com/

\u2022 Overcast: https://overcast.fm/

\u2022 Happy Money: https://www.amazon.com/Happy-Money-Ken-Honda-audiobook/dp/B07MJHJ57T/

\u2022 Vagabonding: An Uncommon Guide to the Art of Long-Term World Travel: https://www.amazon.com/Vagabonding-Uncommon-Guide-Long-Term-Travel/dp/0812992180

\u2022 Die with Zero: https://www.amazon.com/Die-Zero-Getting-Your-Money/dp/0358099765

\u2022 Animal Spirits Podcast: https://podcasts.apple.com/us/podcast/animal-spirits-podcast/id1310192007

\u2022 Mythic Quest on AppleTV+: https://tv.apple.com/us/show/mythic-quest

\u2022 Unclaimed money: https://www.usa.gov/unclaimed-money

\u2022 Savendeals.com: https://www.savendeals.com/

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In this episode, we cover:

(00:00) Chris\u2019s background

(03:25) Lesson\u2019s from Wealthfront

(09:25) Why storytelling and communication are every bit as important as the product

(11:04) Why you need to understand the user\u2019s experience and keep up with what others are building

(14:56) Why you should focus on overall impact, not just doing what your boss wants

(17:39) Why Chris likes working on big, crazy ideas

(19:10) The early days of Chris\u2019s All the Hacks podcast

(21:34) The pros and cons of starting a podcast

(24:19) The time required to produce an episode

(27:09) How Lenny started his podcast\xa0

(28:29) Launch lessons and how Apple rankings work

(30:49) Why you need to create authentic content

(32:57) Be one person\u2019s favorite podcast

(35:01) How Chris ideated and titled All the Hacks

(40:09) How to get started and get your first subscribers

(43:52) How Gary Vaynerchuk used Twitter to establish authority\xa0

(45:07) How to take advantage of platforms with built-in growth engines

(47:42) The power of in-person interviews

(48:57) How to pitch to other podcasts

(51:27) Equipment and products for producing podcasts

(57:36) How many downloads it takes in order to be taken seriously

(1:01:28)\xa0Using Overcast as a growth lever

(1:09:02) Lightning round

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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.