Improve strategy, influence, and decision-making by understanding your brain | Evan LaPointe (founder of CORE Sciences)

Published: Aug. 11, 2024, 11:01 a.m.

Evan LaPointe\xa0is the founder of CORE Sciences, which teaches companies and individuals how our brains work and how that translates to improved collaboration, better products, faster decision-making, and more growth. Previously, Evan was the co-founder of Satellite, the fourth-largest analytics product on the internet today (it mostly runs behind the scenes, and pretty much everyone listening will have used it today without knowing it), which was acquired by Adobe, where he later ran product strategy, innovation, and long-range thinking for Adobe\u2019s digital experiences business. In our conversation, we discuss:

\u2022 The three different systems of the brain

\u2022 How knowing this can help you become more influential

\u2022 How understanding different brain states will help you increase productivity and creativity

\u2022 How to improve your vision and strategy skills

\u2022 How to design a work environment that fosters innovation

\u2022 How to build better relationships at work

\u2022 Much more

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Use discount code \u201cLENNY\u201d for $5 off the CORE Sciences personality profile: https://www.core-sciences.com/new-core-identity

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Brought to you by:

\u2022 Webflow\u2014The web experience platform

\u2022 Explo\u2014Embed\xa0customer-facing\xa0analytics\xa0in your product

\u2022 Eppo\u2014Run reliable, impactful experiments

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Find the transcript and references at: https://www.lennysnewsletter.com/p/understanding-your-brain-evan-lapointe

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Where to find Evan LaPointe:

\u2022 X: https://x.com/evanlapointe

\u2022 LinkedIn: https://www.linkedin.com/in/evanlapointe/

\u2022 Website: https://www.core-sciences.com/

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Where to find Lenny:

\u2022 Newsletter: https://www.lennysnewsletter.com

\u2022 X: https://twitter.com/lennysan

\u2022 LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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In this episode, we cover:

(00:00) Evan\u2019s background

(02:37) Understanding the brain\u2019s complex systems

(07:17) The three core brain systems: safety, reward, and purpose

(11:03) Applying brain science to team dynamics

(14:27) The role of personality in team performance

(17:27) Creating effective work environments

(23:16) The science of meetings and decision-making

(29:35) Enhancing strategy and vision

(54:46) Understanding personality traits in strategy and vision

(58:58) Tactical tips for increasing openness

(01:05:46) Building influence and effective relationships

(01:21:17) The importance of trust and appeal in relationships

(01:36:47) Creating a positive organizational habitat

(01:50:35) Enhancing focus and productivity

(02:00:58) Practical tips for deep work and gamma time

(02:07:11) Lightning round

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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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Lenny may be an investor in the companies discussed.



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