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Adam Fishman has decades of experience building and scaling some incredible businesses, like Lyft, Patreon, and Imperfect Foods. He is currently an Executive in Residence at Reforge and an advisor to numerous companies on growth, product, strategy, and company building. In today\u2019s episode, Adam shares his growth PM competency model to help founders identify specific skills when hiring growth leaders, how to structure feedback, and how to identify gaps in your growth team. He also discusses the role of onboarding in retention and how to evaluate a company as a prospective employee.

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Find the full transcript here: https://www.lennysnewsletter.com/p/how-to-build-a-high-performing-growth

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Where to find Adam Fishman:

\u2022 Twitter: https://twitter.com/fishmanaf

\u2022 LinkedIn: https://www.linkedin.com/in/adamjfishman/

\u2022 Website: https://www.adamfishman.com/

\u2022 Adam\u2019s newsletter: https://www.fishmanafnewsletter.com/

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Where to find Lenny:

\u2022 Newsletter: https://www.lennysnewsletter.com

\u2022 Twitter: https://twitter.com/lennysan

\u2022 LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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Thank you to our wonderful sponsors for making this episode possible:

\u2022 Linear: https://linear.app/lenny

\u2022 Coda: http://coda.io/lenny

\u2022 Eppo: https://www.geteppo.com/

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Referenced:

\u2022 Stream Super Pumped on Showtime: https://www.sho.com/super-pumped

\u2022 Super Pumped: The Battle for Uber: https://www.amazon.com/Super-Pumped-Battle-Mike-Isaac/dp/0393652246

\u2022\xa0 HitRecord: https://hitrecord.org/

\u2022 Adam\u2019s growth competency model: https://www.reforge.com/blog/the-growth-competency-model

\u2022 Adam\u2019s LinkedIn series: https://www.linkedin.com/posts/adamjfishman_ive-now-published-my-complete-series-on-activity-6979198793992802305-VtCu/

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In this episode, we cover:

(00:18) Adam\u2019s background

(06:16) Lyft\u2019s launch press release\xa0

(09:56) Adam\u2019s newsletter and growth competency framework

(10:34) Myths and mistakes founders make

(15:12) The growth competency model\xa0

(18:47) Customer knowledge and user psychology

(21:23) Why strategy and communication are more advanced competencies

(25:45) Why to hire a junior-level growth executive and how to support them

(31:20) Why Adam skews toward internal hiring

(33:25) Generalists vs. specialists

(35:59) The importance of onboarding

(41:49) Opinionated defaults

(45:03) Balancing conversion and retention with successful onboarding

(48:46) Guidelines for redesigning onboarding

(52:22) The PMF criteria for candidates

(57:57) What Adam would have done differently at Imperfect Foods

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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.