BROADCASTS.com

Petra Wille is an independent product leadership coach who\u2019s been helping product teams expand their skill sets since 2013. She\u2019s also the author of Strong Product People, which she published in 2021. Alongside her freelance work, Petra curates and co-organizes Mind The Product Engage Hamburg. She started her career as a software developer and in 2008 went to work at Xing, a German social media site, where she learned from two incredible product leaders: Marty Cagan and Jason Goldberg. In today\u2019s podcast, we talk about Petra\u2019s book, and how to help your team grow as a product leader. Petra also shares how to improve your storytelling skills, get better at public speaking, and why community is so important for product managers.

\u2014

Find the full transcript here: https://www.lennysnewsletter.com/p/how-to-be-the-best-coach-to-product

\u2014

Where to find Petra Wille:

\u2022 Twitter: https://twitter.com/loomista

\u2022 LinkedIn: https://www.linkedin.com/in/petra-wille-b8b1329/?originalSubdomain=de

\u2022 Website: https://www.petra-wille.com/

\u2014

Where to find Lenny:

\u2022 Newsletter: https://www.lennysnewsletter.com

\u2022 Twitter: https://twitter.com/lennysan

\u2022 LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

\u2014

Thank you to our wonderful sponsors for making this episode possible:

\u2022 Flatfile: https://www.flatfile.com/lenny

\u2022 Mixpanel: https://mixpanel.com/startups

\u2022 AssemblyAI: https://www.assemblyai.com/?utm_source=lennyspodcast&utm_medium=podcast&utm_campaign=nov27

\u2014

Referenced:

\u2022 PMwheel framework: https://www.strongproductpeople.com/pmwheel

\u2022 Marty Cagan\u2019s assessment: https://www.svpg.com/coaching-tools-the-assessment/

\u2022 PM Daisy: https://pmdaisy.com/

\u2022 The Eisenhower matrix for prioritization: https://www.productplan.com/glossary/eisenhower-matrix/

\u2022 Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value: https://www.amazon.com/Continuous-Discovery-Habits-Discover-Products/dp/1736633309

\u2022 Mochary Method Curriculum: https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/edit

\u2022 Matt Mochary on Lenny\u2019s podcast: https://www.lennyspodcast.com/videos/how-to-fire-people-with-grace-work-through-fear-and-nurture-innovation-matt-mochary/

\u2022 Hans Rosling\u2019s Ted talks: https://www.ted.com/speakers/hans_rosling

\u2022 Sarah Kay: If I should have a daughter: https://www.ted.com/talks/sarah_kay_if_i_should_have_a_daughter?

\u2022 Nobody Wants to Read Your Sh*t: Why That is and What You Can Do About It: https://www.amazon.com/Nobody-Wants-Read-Your-Sh-ebook/dp/B01GZ1TJBI

\u2022 Selling the Dream: https://www.amazon.com/Selling-Dream-Guy-Kawasaki/dp/0887306004

\u2022 Nancy Duarte\u2019s website: https://www.duarte.com/

\u2022 The 72 Rules of Storytelling: https://www.linkedin.com/pulse/72-rules-commercial-storytelling-jeremy-waite/

\u2022 The Art of Thinking Clearly:https://www.amazon.com/Art-Thinking-Clearly-Rolf-Dobelli/dp/0062219693

\u2022 Outcomes Over Output: https://www.amazon.com/Outcomes-Over-Output-customer-behavior/dp/1091173265

\u2022 Martin Erickson\u2019s Decision Stack: https://martineriksson.com/the-decision-stack

\u2022 Present Yourself Kickstarter: https://www.kickstarter.com/projects/womentalkdesign/present-yourself-a-public-speaking-book

\u2022 The Product Experience podcast: https://www.mindtheproduct.com/the-product-experience/

\u2022 Product podcast in German: https://www.produktmenschen.de/

\u2022 Watch New Amsterdam on Peacock: https://www.peacocktv.com/stream-tv/new-amsterdam

\u2022 Harvest bookkeeping and time tracking: https://www.getharvest.com/

\u2022 Qanto: https://qonto.com/en

\u2014

In this episode, we cover:

(03:35) Petra\u2019s background

(05:51) The things leaders of product teams don\u2019t always understand

(09:33) Why Petra wrote the book Strong Product People to help managers of product teams\xa0

(11:21) The five ingredient coaching method

(17:00) Why Petra usually recommends starting coaching with a development plan

(19:31) Why weekly time should be carved out for \u2018people development\u2019

(21:16) How to define a competent PM in your organization and tools to help you

(24:06) Petra\u2019s PM Wheel and how she developed it

(27:36) Other info product leads will find useful in Petra\u2019s book

(30:46) Tips for coaching your team

(35:17) How to improve your storytelling

(40:56) How to get better at public speaking

(44:45) Why it\u2019s important to develop good storytelling and public speaking skills\xa0

(53:36) The importance of a community of practice for product people

(56:14) Why people tend to stick around when they are supported and growing in a community

(57:53) What to look for in a community

(1:06:48) Lightning round

\u2014

Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.